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Can Grid+ actually disrupt energy markets in the US?

Overview Grid+ spun out of, and is owned by, New York blockchain development house ConsenSys.  ConsenSys, which uses blockchain technology to create applications in many different fields, identified the opportunity to create a solution for the energy space.  The goals of Grid+ are to demonstrate production-ready blockchain-based energy solutions at scale in competitive commercial environments in order to enable the transactive grid of the future and prove the advantages of Ethereum over incumbent technologies. To get started, Grid+’s strategy is to become an energy retailer in Texas and to win customers by offering energy savings compared to the incumbents.  They will use their own hardware solution for energy management combined with efficiencies from trading using Ethereum.  Their hardware solution is called the Intelligent Agent.  It is a computer that basically pays for the customer’s electricity use in real time by reading from the smart meter. The Intelligent Agent then reads